Agbo Andrew Olose, CEO 100percentgospel Media Shares Interesting Facts On Branding & Digital Marketing
These Facts where shared in a closed whatsApp Group Conference Tagged “Minister’s Con FAB” March Edition, Wed. 4th & Thurs. 5th 2020, Organised by Min. Courage Excel “Onyeukwu Crooner”
DIGITAL MARKETING SKILLS FOR BRAND AND CONTENT PROMOTION
1. HOW TO BRAND
A brand can be simply defined as a name or a type of product manufactured by a particular business.
in our context we’re to choose what we want to be known for and project it to the world embedded in “The Great Commission” Matt 28:19
Here are a few simple time tested tips to branding
Get a great logo
Write down your brand messaging
Integrate your brand
Create a “voice” for your company that reflects your brand
Design templates and create brand standards for your marketing material
Be true to your brand
2. HOW TO CREATE VIRAL CONTENT
Plan for search engine domination
Keep it short
Create a compelling headlines
3. HOW TO MONETISE YOUR SOCIAL MEDIA ACCOUNTS AND MAKE MONEY
Get yourself a niche
Create Pages for your social media accounts
Build it over time consistently
Make posts related to your niche (70%)
Do giveaways once in a while
Be friendly in billing especially for start ups
Organized outdoors event and programs to benefits your community
4. HOW TO EFFECTIVELY PROMOTE YOUR CONTENT
To effectively promote your content, you need to get a seasoned or timely content, make it as short and catching as possible and engage on social media publication subsequently as getting good blogger(s) in the same sphere to push on your behalf is very key.
You can also pull an engagement by doing a challenge or giveaway as the case maybe but much importantly let all steps and action be rooted in the place of prayer before running.
5. DIGITAL MARKETING SKILLS WE NEED TO KNOW
The digital industry is vast and can be difficult to navigate for newcomers or those looking to find their niche, as such look out for what works for you and give it prior attention
few skills in digital marketing
Short video clip (30secs to 1min.)
Search Engine Optimization (SEO) using hash tags is very key as well
Be tech savvy
Be ready to unlearn and relearn as all marketing platforms change their policies over time
6. ARTISTE PROFILING
This is a powerful tool for branding as it points but the artiste and craft of the artiste and gives a clear picture to a potential follower of who and what the artiste stands for
few questions to consider when writing an artiste profile
What do you think are the most important characteristics of your art?
What is the main thing you want your art to communicate to viewers/listeners?
How does your personal history relate to the art you produce or project?
What makes your process and approach different from that of other artistes?
Facebook: Agbo Andrew Olose